By Melissa S. Razdrih
If you've listened to the business buzz of the past few years, you've heard of this thing called personal branding.
If you've attended networking events and workshops. If you've had a mentor or clicked a link in the business blog-o-sphere, it's inescapable.
It is such a hot topic you're wondering why I'm wasting my time writing personal branding articles, at all.
Type in personal branding on Google and you'll get 49,000,000 hits. Blogs that define personal branding. They lay claims to being THE Complete Guide. This is not that kind of personal branding article.
Last month, I took to LinkedIn and asked three of the most successful women I know one question.
What does personal branding mean to your business?
And their answers will surprise you! Take out your pen and "quirky stationary" too! There's much to learn from these ladies on how to brand like a boss for your future.
Personal Branding is Purpose Driven
In the end, if the experiences of these three women teach us anything it's that personal branding is meaningless without purpose.
Erica's purpose is to build character. Character that will lead her to new business. Altrichia wants to empower women while appealing to customers. Anna is looking to build meaningful relationships that last well into her career.
Whether running your own business, striving to be a social influencer or working your way up the corporate latter, it's no different. We all want to be a boss.
These women have done it.
In the beginning, I told you this is not your typical personal branding article. That's because each of the above mentioned experiences with personal branding goes beyond the do's and dont's. The invaluable advice these women offer is centered around their unique career goals.
If they all have one thing in common, it's clarity. You can't be the master of your domain without first defining it.
At the beginning of your journey, you need a purpose. Your personal brand should orbit around it.
A common mistake that young business people make is when they define their purpose around their brand. That's not genuine, and your clients will know.
Make the most of your career by defining your purpose and building your personal brand. Your future-boss self will thank you.
Leave a note in the comments and tell me what personal branding means to your business, today!